Wix Website Audit + Optimization for Wild Wayfinding
Website & SEO Visibility Audit | Implementation Support
Website & SEO Visibility Audit | Implementation Support
The Challenge: From DIY to Digital Ease
Lea Appleton — a National Board Certified Health & Wellness Coach, mindfulness facilitator, and the heart behind Wild Wayfinding — had built a thoughtful DIY website that reflected her voice. But to her, something about it still felt… off.
The content was grounded and genuine, but the site’s structure didn’t quite match her depth or clarity. Navigation felt a little clunky. Calls-to-action were too soft. And like many coaches running their own business, she wasn’t sure what to fix first — or how to make meaningful improvements without overhauling the whole thing.
What she needed wasn’t a full redesign — just more clarity, better flow, and the confidence to carry it forward.
The Solution: A Website Audit Grounded in Clarity & Ease
Lea chose our Website & SEO Visibility Audit + Optimization Addon — a done-with-you service designed to help heart-led business owners understand how their site is performing and where smart, intentional updates can make it more effective.
Every audit looks at the areas most likely to be impacting your site’s clarity, visibility, and effectiveness — which may include:
- A full website review focused on structure, layout, and navigation
- SEO and performance insights to support better visibility in search
- A personalized Clarity Report outlining what’s working and what needs attention
- A plain-English Loom walkthrough explaining the “why” behind every recommendation
- A prioritized roadmap to guide your next steps (whether you DIY or delegate)
Optional: Hands-On Implementation Support
For clients who want help applying the recommendations, we offer two hours of hands-on optimization as an add-on. This time can be used to tackle high-impact fixes like layout cleanup, button styling, mobile flow, SEO touch-ups, accessibility updates, or font and heading hierarchy cleanup.
It’s a great first step if you know something’s off — but don’t want to dive into a full redesign.
What We Did for Lea
Along with her audit, Lea added the optional implementation support so we could apply some high-impact changes right away. During that time, we:
- Reworked her site header and footer for better structure, clarity, and flow
- Cleaned up button styles and strengthened her calls to action
- Adjusted layout and spacing in key sections to support a smoother visual experience
- Improved mobile responsiveness on the homepage and contact areas
- Provided SEO and accessibility recommendations through her Clarity Report and walkthrough
Lea had already started refining her font and heading structure before implementation began. After the audit, she’s continued using the roadmap to fine-tune her site — building on the foundation we strengthened together.
We focused on the updates that would make the biggest difference fast — bringing more ease to the user experience and making sure the site reflected her calm, grounded brand from top to bottom.
“I got so much more than I expected. The clarity, the tools, the way Jackie explained everything—it all made me feel like I could finally take control of my site without feeling overwhelmed. She saw the heart of my work and helped bring that forward with more ease and confidence.”
Lea Appleton
Results & Impact
Since completing her Website & SEO Visibility Audit, Lea has a clearer understanding of what makes a site work—not just aesthetically, but functionally.
She’s now navigating her website with more confidence, continuing to refine layout and content using the roadmap we created together. The improvements we made—from restructuring the header and footer to enhancing mobile flow and button clarity—brought immediate ease to the user experience, making the site feel more intentional, accessible, and aligned with her grounded brand.
What’s especially powerful is that Lea now has the tools and insight to maintain momentum on her own terms. Her thoughtful copy and authentic tone finally have a home that supports them—and her mission—with clarity.
Client Reflections
Here’s what Lea shared about the experience:
“I came into this process with a site I’d built myself — one that reflected my voice but not necessarily the clarity or structure I wanted. I didn’t need a full redesign, but I knew something felt off, and I didn’t have the technical background to figure out what to fix or how.
The audit process with Jackie was incredibly eye-opening. The Clarity Report helped me understand not just what needed to change, but why. And the video walkthrough made everything feel approachable and doable — no tech jargon, just kind, thoughtful insight.
I decided to add the implementation support, and I’m so glad I did. Jackie reworked my header and footer, refined my layout and spacing, and helped the entire site feel cleaner, clearer, and easier to navigate — without losing the heart of what I’d created. It feels like my site finally meets people where they are, instead of making them work for it.
Now I have both a stronger foundation and a clear roadmap to keep improving things on my own. I feel more confident managing my site, and so grateful to have had such a supportive and insightful partner along the way. If you’re even thinking about a website audit, do it — it’s one of the best investments I’ve made in my business.”
— Lea Appleton, Wild Wayfinding
Reflections from Aligned Soul Design
Lea is the kind of client who makes the whole process feel like a true collaboration. She came in curious, open, and fully engaged—ready to learn, reflect, and do the work. And that made everything flow with so much more ease.
What stood out most to me was her deep commitment to alignment. She wasn’t just looking to “fix a few things”—she wanted to understand her site, build her skills, and create a digital presence that matched the depth of her work. That level of intentionality is rare, and honestly, it made this project such a joy.
I also loved how values-driven this process felt. Lea’s coaching work lives at the intersection of heart and practicality, and I wanted her website to reflect that same grounded wisdom. Watching the site shift to meet her energy—without losing the structure she needed—was incredibly satisfying.
This wasn’t about flashy design. It was about clarity, flow, and function. The kind of behind-the-scenes work that helps everything feel better—for both the business owner and the people they’re here to serve.
Start Your Own Success Story
Website audits for coaches, guides, and purpose-led pros who want clarity without the chaos. You don’t need to burn it all down — you just need a clear plan and a few high-impact changes to bring your website into alignment. Let’s make your site easier to navigate, more grounded in your message, and ready to support the growth you’re stepping into. Give Your Site a Gut Check
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