Branding & Graphic Design for Small Businesses
Your visuals should make it easier for people to recognize your business and trust what they’re seeing.
Need a logo, brand refresh, everyday graphics, or a speaker media kit?
You’ve Outgrown the DIY Phase — and You Know It
You’ve been making things work. Canva. Templates. Maybe a few AI-generated graphics. A logo that kind of fits.
And for a while, that may have been exactly what you needed.
But now your visuals are starting to feel pieced together. A little inconsistent. Maybe even a little outdated.
That doesn’t mean you need to scrap everything and start over.
It means it may be time to strengthen what’s already there — with design support that helps your brand feel more pulled together, easier to use, and ready for the places your business is showing up next.
The right design support can make your day-to-day pieces feel easier too — from better marketing materials to more consistent graphics for the next thing you’re creating.
Wordmark Logo Design
Elegantly simple yet powerfully impactful, our Wordmark Logo Design Package brings your brand’s name to life. Crafted with precision and a deep understanding of your essence, this package focuses on creating a distinctive word-based logo that captures attention and leaves a lasting impression.
Brand Discovery Questionaire: We’ll start with a few questions to understand your vision, values, and brand personality.
Wordmark Logo Design: Our skilled designers will create a unique and impactful text-based logo that represents your brand essence.
Color Palette: We’ll select a color scheme that aligns with your brand’s personality and evokes your desired feels.
Font Pairings: We’ll curate a selection of fonts that complement your logo, ensuring a cohesive and harmonious visual identity across your brand.
Brand Guidelines: Receive a clear set of guidelines for using your logo, colors, and fonts consistently across different platforms.
All the files: You’ll get a comprehensive package of various logo file types and sizes suitable for your day-to-day use and sharing with printers, sign makers, and other collaborators.
Let’s bring your brand to life with a standout Wordmark Logo. Ready to make a lasting impression? Let’s get started!
Brandmark Logo Design
Elevate your brand’s visual identity with our Brandmark Logo Design Package. Infused with creativity and a deep understanding of your brand essence, this package is dedicated to crafting a distinctive logo that captures attention and resonates with your audience.
Brand Discovery Conversation: We’ll begin with a conversation to uncover your brand’s vision, values, and personality.
Brandmark Logo Design: Our experienced designers will create a captivating logo that embodies your brand essence, stands out, and incorporates an illustrative element for added depth and personality.
Color Palette: We’ll carefully select a color palette that aligns with your brand’s character and evokes the desired emotions.
Font Pairings: Receive a curated collection of fonts that perfectly complement both your logo and illustrative element, ensuring a cohesive visual identity.
Brand Guidelines: Get a comprehensive set of guidelines for consistent usage of your logo, colors, and fonts across diverse platforms.
All the Files: You’ll receive a complete package of various logo file types and sizes, suitable for day-to-day applications and collaboration with printers, sign makers, and collaborators.
Infuse your personality into every curve: Let’s shape a brand that truly shines!
Essential SEO
Amplify Your Online Impact with a strategic SEO approach that bridges on-page optimization with off-page reach.
Why SEO is Non-Negotiable in Today’s Digital Landscape
People Start Online: 9 out of 10 times, when someone’s looking for a product or service, they start with a search engine.
Natural Searches are Key: More than half of visitors come to sites by just searching, without paid ads. This means you don’t always have to pay to be seen.
Content Alignment: Adjusting your website’s content and structure to resonate with both search engines and your visitors.
People Actually Buy: When someone finds you through search, they’re more likely to become a customer.
Monthly Insights: Regular updates on your site’s progress, performance, and areas for potential growth.
Unlock Your Potential: Let us help you navigate the intricacies of SEO and enhance your online presence, ensuring your message shines brightly and reaches the right souls.
Boost your online presence and let those who need you find you with ease.
Reputation Management
Elevate Your Image with Trust and Credibility: Our Reputation Management services are all about making sure people think highly of your business and trust it.
Here are some things we can do to help:
Positive Review Gathering: We’ll help you collect good comments and reviews from happy customers to show off how great your business is.
Review Monitoring: We’ll keep an eye on what people are saying about your business on websites and social media so you know what’s going on.
Citations and Directory Listings: We’ll make sure your business information is correct and consistent across the internet, just like having your name spelled right in all your school records.
Trust Building: We’ll work with you to build a strong and trustworthy image for your business, just like being known as the go-to friend for good advice.
With our Reputation Management services, your business will shine brightly as a trustworthy and reliable choice for everyone to see.
Video Marketing
Our Video Marketing services are designed to elevate your brand through the power of visual storytelling, helping you connect with your audience in a whole new way.
Engaging Content: Craft video content that engages and educates your audience, from product demos to behind-the-scenes glimpses of your business.
Video Editing: Transform raw footage into polished and professional videos that capture attention and deliver your message effectively.
YouTube Management: Build a strong presence on YouTube with expertly optimized videos that enhance your brand’s visibility and engagement on this popular platform.
Video Testimonial Creation & Interviews: Showcase your happy customers and clients through compelling video testimonials. We handle everything, from setting up interviews to capturing genuine stories that build trust and credibility for your business.
Conducting Testimonial Interviews: We’ll take care of everything, from setting up interviews to capturing genuine testimonials that resonate with your audience.
With our Video Marketing services, you’ll harness the power of visual content to connect with your audience, share your message, and strengthen your brand’s online presence.
Choose the Design Support That Fits Where You Are
Whether you need logo design, ongoing graphics, or a speaker media kit, each option is designed for a different stage of your business.
Branding & Logo Design
You’re early, evolving, or starting fresh — and your visuals don’t feel settled yet.
Maybe you don’t have a logo yet. Or the one you’re using doesn’t really represent your business anymore.
For creating a visual foundation you can confidently build on.
Graphic Design
Your business is already in motion — but the visuals aren’t keeping up.
You’re launching, sharing ideas, saying yes to opportunities… and recreating graphics whenever something new comes up.
For consistent, reliable design support so your business can show up clearly.
Speaker Media Kit
You’re saying yes to interviews, panels, retreats, podcasts, or speaking opportunities.
When you’re pitching, being booked, or invited to speak, your materials need to communicate your value quickly and clearly.
For times when having the right materials makes it easier for people to say yes.
Our Design Approach
Every branding & graphic design project starts with you and what your business needs right now.
Here’s how we’ll work together:
Step 1.
Book A Vision Call
We’ll start with a conversation about where you are, what’s changing in your business, and what kind of design support will help most right now.
Step 2.
Shape the Design
This is where your ideas start becoming something you can actually use — a logo, brand visuals, graphics, or materials that feel more pulled together.
Step 3.
Deliver With Care
No matter which branding or graphic design service you choose, you’ll receive ready-to-use design that supports how your business shows up day to day.
Consistent Visuals Build Trust
From a flyer to a social post to your next big thing, each piece should feel like part of the same business — not a bunch of disconnected one-offs.
“We struggled with organization, cohesive leadership, and preparation of signage, posters, and brochures until Jackie came along. Her leadership and work with our group created a strong, effective committee, and our events became much more successful and organized.
The graphic design and marketing support Jackie provided are OUTSTANDING. Her creativity is incredible, and her promotion of our events through Facebook, flyers, and outdoor signage greatly increased attendance and participation.”
— Lucille Launderville, Boiling Spring Lakes Special Events
That kind of consistency makes it easier for people to recognize your business wherever they find you — on your website, in a flyer, on social media, or at your next event.
Want Me to Put My Eyes on Your Brand?
This is a space to step back and look at your visuals honestly.
We’ll talk through what’s working, what feels off, and where design support would help most. Then we’ll map out the next best step for your logo, brand visuals, or everyday design pieces.
Frequently Asked Questions
Common questions about branding, graphic design, and ongoing design support.
Getting started is easy. Choose the package that feels like the right fit, and I’ll reach out to talk through your goals, answer any questions, and confirm next steps.
If you’re ready to move forward right away, you can also fill out this inquiry form to get things started.
rom the start, I take time to listen to your story, values, and what you want your brand to communicate.
That helps us create designs that feel connected to who you are, what you do, and how you want people to experience your business.
Yes. While my core packages cover most needs, every brand is different. If you don’t see exactly what you’re looking for, let’s talk and shape a package that fits what you need.
Yes. I can help with the pieces that support your brand beyond design, including Website Design & Maintenance, SEO & Digital Marketing, content support, email marketing, and ongoing design.
The goal is to help everything feel more connected, so your website, visuals, and marketing are working together instead of feeling like separate pieces.
When your logo, website, social graphics, print pieces, and emails feel like they belong together, it builds recognition and trust.
Instead of feeling pieced together, your brand tells one clear story that helps people understand and remember your business.
Branding and graphic design packages are usually based on deliverables, not hourly limits. My focus is on creating the design pieces we agreed on — not watching the clock.
If you need additional revisions or custom work beyond your package, extra time is billed at $75/hour.
Each design deliverable includes up to three rounds of revisions, giving you space to fine-tune the design.
Additional revisions beyond that are billed at $75/hour.
Payment options vary by service:
- Branding & logo design: The Brand Starter is paid in full upfront. The Complete Brand Suite can be paid in full or split into two payments.
- Speaker Media Kit Design: Speaker media kits are paid in full upfront unless we’ve discussed a split payment option.
- Monthly graphic design support: Monthly design support packages are billed monthly in advance.
- A-la-carte design work: Custom design services outside of a core package — such as flyers, lead magnets, PDFs, or social media graphics — are billed at $75/hour, with scope confirmed before starting.
- VIP Days: VIP Days can be paid in full or split into two payments.
- Monthly Website Plans: These begin with a $500 upfront design fee, followed by monthly payments. Monthly Website Plans require a 24-month minimum commitment, and early payoff is always allowed.
Payments are processed through Moxie using Stripe. Monthly subscriptions can be set to auto-pay so you don’t have to remember to pay manually each month.
If you’re unsure what applies to you, I’m happy to walk you through it.