Your website reflects your mission, your gifts, and the impact you’re here to make. But even the most beautifully designed site needs a guiding light to help your dream clients find their way to you—and relying on social media 24/7 isn’t the answer.
This is where SEO, or Search Engine Optimization, shines. Think of it as lighting a path that connects your work to the people searching for exactly what you offer.
On-page SEO is the foundation of a successful website. It’s about optimizing the content, images, and structure you already have to make it easier for search engines—and your audience—to navigate. The best part? You don’t need to be an SEO expert to get started.
Want the bigger picture? Check out our full guide to using SEO to grow your business—it walks through how on-page SEO fits into a sustainable visibility strategy that doesn’t rely on hustle.
Let’s explore these simple, actionable steps together so you can start attracting the clients you’re meant to serve.
What Is On-Page SEO (and Why Does It Matter)?
On-page SEO focuses on everything within your direct control on your website. It’s about making your content more visible, engaging, and intuitive for both search engines and the humans who visit your site.
When done with intention, on-page SEO:
- Guides search engines to understand your site’s purpose and relevance.
- Attracts your ideal clients by aligning with their search habits.
- Creates a seamless experience that keeps visitors engaged and coming back for more.
Unlike advanced tactics like link-building, these steps are about creating clarity and connection. They help your site feel like a natural destination for the people who need your gifts.
How to Use Keywords Thoughtfully
Keywords are the phrases your audience types into search engines when they’re seeking answers, guidance, or inspiration. They’re the bridge that connects your site to your dream clients.
Start by placing keywords where they’ll make the most impact:
- In the title and first 100 words of your page.
- In headings and subheadings to emphasize structure.
- Sparingly throughout the content to avoid overloading the reader.
For example, if you’re writing about crystals, “best crystals for stress relief” is more effective than a broad term like “crystals.” Specific keywords help you attract the right audience and answer their exact questions.
If you’re new to this and want help identifying the right keywords and content strategy for your business, explore our SEO and Digital Marketing support for soulpreneurs.
Crafting Headlines and Subheadings That Work
Your headlines and subheadings do more than organize your content—they guide your readers through your message while signaling key ideas to search engines.
Use headings that are clear, descriptive, and aligned with the purpose of your content. For instance, instead of “Introduction,” try something like “How Reiki Helps You Find Peace and Ease.”
Incorporate keywords naturally when they fit, but always prioritize clarity and readability. Well-structured headings not only enhance SEO but also create a welcoming, skimmable experience for your audience.
Creating Content That Resonates
Your content is more than a tool for SEO—it’s how you connect, inspire, and serve. To create content that truly resonates, start with your clients’ needs:
- What are they searching for?
- What challenges can you help them solve?
- How can your expertise guide them forward?
When you write blog posts, FAQs, or guides, focus on offering real solutions, like “The Best Crystals for Manifesting Abundance in Your Business.” Speak authentically, and let your voice shine through.
Every piece of content should feel like a gift—whether it’s a practical tip, a fresh perspective, or reassurance that they’re on the right path. When your audience feels seen and supported, they’ll keep coming back for more.
Enhancing Accessibility With Alt Text
Alt text does double duty: it improves accessibility for visually impaired users and helps search engines understand your images. Adding descriptive alt text ensures that your site is inclusive while optimizing for SEO.
Keep alt text relevant to the image and its context. Instead of “photo of crystals,” try: “Rose quartz and amethyst on a wooden meditation table.” If it feels natural, weave in a keyword to add even more value. While it might seem like a small detail, alt text plays a significant role in making your site more inclusive and SEO-friendly.
Tying It All Together
On-page SEO isn’t about tactics alone—it’s about creating a clear, welcoming experience that aligns with your audience’s needs. By focusing on thoughtful keywords, structured headings, engaging content, and accessible images, you build a site that supports both connection and growth.
Ready to level up your strategy? Once you’ve implemented these on-page seo basics, check out our guide to creating a sustainable long-term SEO strategy for even more actionable steps to keep your site growing in alignment with your purpose.
Want to go deeper into refining your site as a whole? Don’t miss our guide to website optimization strategies for soulful businesses it builds on everything we covered here and shows you how to create a website that truly works for you.
Conclusion: Start Where You Are
You don’t have to master every detail of SEO overnight. Start small—add keywords to your headlines, update your alt text, or write a blog post answering a common client question. Each intentional step builds momentum.
Your soulmate clients are searching for the gifts only you can offer. Let’s make it easy for them to find you. Whether you’re ready to dive into a custom strategy or want to learn more about how SEO can work for you, we’ve got you covered. Explore our SEO Services for Spiritual Entrepreneurs.
From La Jolla’s sun-soaked coast to cozy corners of New England, I help spiritual entrepreneurs create websites that reflect their gifts and attract the clients they’re meant to serve. When your message is aligned and your on-page SEO is dialed in, your audience can find you with ease.
